My 2024 Wrap-Up: Key Takeaways
Reflecting on this year and preparing for 2025
As we close out 2024, it’s the perfect time to reflect on the camping industry’s accomplishments and challenges. From the rise of new trends to enduring lessons about outdoor hospitality, this year has shown the incredible resilience and innovation of campground operators. To help you prepare for a successful 2025, I’ve listed my top insights and strategies to propel your campground forward.
These takeaways are more than tips; they’re stepping stones toward creating unforgettable guest experiences and long-term success:
1. Automation Doesn’t Replace Personal Touches
While online check-ins and automated booking systems streamline operations, personalized welcome notes or staff greetings can leave a lasting impression. Technology is a tool, not a replacement for genuine hospitality.
2. Unique Amenities Set You Apart
Consider adding attractions like kayak rentals, guided nature walks, or outdoor movie nights. These small investments can make your campground a must-visit destination.
3. Create Community Spaces to Foster Connection
Campgrounds thrive on community. Build spaces where guests can gather, such as fire pits, outdoor kitchens, or community gardens. These areas encourage interaction and give guests a reason to return with friends and family.
4. The Rise of Electric Vehicle Campers
EVs and electric RVs are on the rise. It’s time to look into electric upgrades, smart metering through companies like Wild Energy, pedestal solutions, and charging stations. Your power ends will likely get more demanding.
5. Offer Events and Educational Experiences
Guests love to learn while they relax. Consider hosting workshops and events on photography, fly fishing, or cooking classes. These events add value and make your campground stand out as more than just a place to stay.
6. Food and Beverage Options Elevate the Experience
On-site food trucks, local craft beer tastings, or pre-packaged s’mores kits offer easy ways to increase per-guest spending. Partner with local vendors to provide authentic, regional options that guests won’t forget.
7. Seasonal Events Create Repeat Customers
Host activities that align with the seasons, like fall foliage hikes, winter ice fishing, or summer stargazing nights. Make these events annual traditions that campers look forward to year after year.
8. Reviews are a Two-Way Street
Pay close attention to guest feedback on platforms like Google, Yelp, and TripAdvisor. Respond promptly and professionally to reviews—both good and bad. Use recurring comments to guide improvements.
9. Focus on Accessibility for All Campers
Inclusive camping is the future. Ensure your campground has accessible trails, restrooms, and accommodations. Inclusivity means having different experiences that cater to everyone.
10. Invest in Energy Efficiency and Sustainability
Solar panels, LED lighting, and efficient water systems do more than reduce costs; they appeal to eco-conscious travelers. Highlight these efforts in your marketing to attract guests who value green initiatives.
As you gear up for 2025, remember that the camping industry is more than a business—it’s about creating memories, fostering community, and stewarding the great outdoors. By applying these lessons, you can build a campground that stands out for all the right reasons.
Here’s to another year of growth, adventure, and making memories for your guests.
If you found this helpful, share the Camping Codex with a friend or colleague who’s ready to elevate their campground game.
Let’s make 2025 our best year yet.
See you next year!
—Alex